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Toyota Eyes North Carolina Site for First U.S. Battery Plant

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November 20, 2021
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(Bloomberg) — Toyota Motor Corp. is planning to invest billions of dollars in a battery plant to be built on the outskirts of Greensboro, North Carolina, as part of the automaker’s efforts to ramp up output of electrified vehicles in the U.S., according to people familiar with the matter.

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The car manufacturer hasn’t made a final decision, but is expected to partner with Panasonic Corp. at the facility, said some of the people, who declined to be named as the discussions are private. No formal commitment has been made and the plan could still evolve, these people said.

While details of the ownership and operation of the plant are still unclear, it will likely be via the two Japanese companies’ battery joint venture Prime Planet Energy & Solutions, one of the people said. Toyota spokesman Hideaki Homma said nothing new had been decided regarding the company’s U.S. battery investments. Prime Planet spokesman Masato Tokuhisa said the company is “always considering what’s best in regard to our production,” without commenting on specifics. Panasonic spokeswoman Yayoi Watanabe declined to comment.

The factory would be the anchor tenant in an industrial park called the Greensboro-Randolph Megasite, which the Randolph County Economic Development Corporation describes as an 1,825-acre parcel of former farmland rezoned for heavy industry and located near several interstate highways at the state’s center. Representatives for the site couldn’t be reached for comment.

The North Carolina plant would be the latest in a string of announcements by major automakers pivoting to electrified powertrains. Ford Motor Co. and South Korea’s SK Innovation Co. said in September they will spend $11.4 billion on an EV assembly plant and trio of battery factories in Tennessee and Kentucky. Jeep maker Stellantis NV is planning a U.S. battery plant with Samsung SDI Co.

Battery JV

Prime Planet is a Japan-based battery manufacturer that formally began operations last year. Toyota owns 51% of the venture, while Panasonic holds 49%. It currently claims the top share — around 25% — of the market for hybrid batteries and is looking to grow its presence in the EV battery sector as well.

Toyota has been slower than rivals to build an EV presence in the U.S. and embrace tighter vehicle emissions standards. In October, the company pledged to invest $3.4 billion in automotive batteries in the U.S. over the next decade, part of a larger plan to earmark 1.5 trillion yen ($13.1 billion) for battery development and production globally through 2030.

The Japanese company has been one of the loudest critics of proposed legislation in Congress backed by the Biden administration that favors EVs made in U.S. factories with unionized workforces for the most generous subsidies.

Toyota, which operates 10 non-union plants in the U.S., aims to start local production of batteries in 2025. The company said last month it will initially spend around $1.3 billion in conjunction with its trading arm, Toyota Tsusho Corp., to develop land and build facilities, creating 1,750 jobs.

Budget Bill

In a budget bill signed into law Thursday by Governor Roy Cooper, the state is offering $135 million in aid to an unspecified manufacturer interested in the Greensboro industrial park and which will commit, among other things, to “invest at least one billion dollars in private funds and create at least 1,750 eligible positions.”

An additional $185 million in funding will be provided if the manufacturer boosts its investment to $3 billion and increases the job creation to at least 3,875 eligible positions at the site, according to the bill.

A spokesman for North Carolina Senate leader Phil Berger said the state doesn’t comment on economic development projects until they’re finalized. Details in the bill about the site subsidies were reported earlier by the Triad Business Journal, a Greensboro-based trade publication.

Toyota announced in February that it will introduce two all-electric vehicles in the U.S. starting next year: a mainstream crossover called the bZ4X and an upscale Lexus model built on the same platform. Those will be its first wholly battery-powered vehicles in the U.S. since it stopped producing an all-electric version of its best-selling RAV4 crossover seven years ago.

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©2021 Bloomberg L.P.

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