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5 markets where home sales are cooling fastest: Sellers need to be ‘realistic’ now, says broker

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July 15, 2022
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After the frenzy of bidding wars, the U.S. housing market is starting to cool, particularly along the West Coast, as mortgage interest rates rise. That’s forcing some sellers to adjust.

“Sellers have to be more realistic,” said Bill Kowalczuk, real estate broker at Coldwell Banker Warburg.

Several western markets are cooling fastest, with San Jose, California, topping the list, according to a new Redfin analysis based on median sales prices, inventory changes and other housing data from February to May.

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Low mortgage rates in recent years had fueled demand in many markets, causing some to overheat, explained Redfin’s chief economist Daryl Fairweather.

“Those markets have had more of a swift return to Earth now that mortgage rates are high,” she said.

While 30-year fixed-rate mortgage interest rates were around 3% at the end of December, those rates have jumped to nearly 6% as the Federal Reserve hikes its benchmark rate to fight rising inflation.

5 U.S. housing markets cooling the fastest

These are the U.S. markets that have cooled the fastest over the past year, according to Redfin, based on median sales price, changes in inventory, price drops and other factors.

San Jose, CaliforniaSacramento, CaliforniaOakland, CaliforniaSeattle, WashingtonStockton, California

5 U.S. housing markets cooling the slowest

These U.S. markets have coolest the slowest over the past year, according to Redfin, based on the same factors.

Albany, New YorkEl Paso, TexasBridgeport, ConnecticutLake County, IllinoisRochester, New York

“We’re all seeing the same slow-down and pullback, especially at the higher end,” said Kowalczuk.

Indeed, high-dollar homes in areas like Northern California have been harder hit as 30-year mortgage rates have approached 6%, the Redfin analysis found.

With a 6% interest rate, a $1 million home with a 20% down payment may cost roughly $1,400 more per month than at a 3% rate, according to the report.

“It’s enough to make somebody decide to rent or move somewhere else entirely,” Fairweather said.

Advice for sellers: Be strategic when pricing your home

As the market cools, sellers should no longer expect one open house to draw multiple competing offers or bidding wars to 20% to 30% over the asking price, Kowalczuk said. “Those days are gone.”

When preparing to list a home, hire an experienced real estate agent or broker who knows your neighborhood or region to help you figure out the right asking price, he said. If your pricing is too aggressive, “it’s going to be the kiss of death.”

If an initial high price turns buyers away and the home languishes on the market, buyers coming across the listing later may perceive something is wrong with the property, Kowalczuk said.

“Every offer is a good offer and it’s a potential buyer,” he added. You should be willing to negotiate on the price, as long as the buyer has been pre-approved for a mortgage, he said.

Although the current market offers less leverage for sellers, you may still fetch a higher price than before the pandemic, Kowalczuk said.

While the median U.S. home sale price was $329,000 during the first quarter of 2020, the number jumped to nearly $429,000 two years later, according to Federal Reserve data.

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