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Millennials are to blame for sky-high inflation, strategist says

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July 15, 2022
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Soaring inflation is putting markets on edge and triggering fears of recession. The latest consumer price index this week revealed a searing 9.1% increase year-on-year in June, prompting Treasury Secretary Janet Yellen to say that inflation in the U.S. is “unacceptably high.”

The causes behind the steep jumps include high commodity and energy prices triggered by supply shortages and Russia’s war in Ukraine, record government spending packages on economic stimulus and low interest rates amid the Covid-19 pandemic, and continuing labor shortages and supply chain problems meeting increased demand.

But one investor is arguing that there’s another major factor to blame: millennials.

“See, what everyone is not including in the conversation is what really causes inflation, which is too many people with too much money chasing too few goods,” Bill Smead, chief investment officer at Smead Capital Management, told CNBC’s “Squawk Box Europe” on Thursday.

Smead explained that in the U.S. there are an estimated 92 million millennials, primarily in the 27 to 42-year-old age bracket. “The last time we saw what we call ‘wolverine inflation’ — which is inflation that is hard for policymakers to stop — was when 75 million baby boomers had replaced 44 million silent generation people in the 1970s.”

“So we have in the United States a whole lot of people, (aged) 27 to 42, who postponed homebuying, car buying, for about seven years later than most generations,” he said.

“But in the past two years they’ve all entered the party together, and this is just the beginning of a 10 to 12 year time period where there’s about 50% more people that are wanting these things than there were in the prior group.”

“So the Fed can tighten credit, but it won’t reduce the number of people wanting these necessities in comparison to the prior group,” Smead said.

Burnout was cited as one of the top three reasons for younger workers who left their jobs in the past two years, according to Deloitte’s survey.
Tom Werner | Stone | Getty Images

Plenty of millennials would disagree with the idea that they all have a lot of money and are now purchasing assets — according to a number of surveys taken in the last two years, upwards of 60% of millennials are delaying homebuying due to student debt or the simple cost of homes compared to wages. This generation is also the one with the fastest-growing debt burden.

Even many of those with ample funds are still holding back. As recently as June, the CNBC Millionaire Survey found that millennials are “three times more likely to be cutting back on big purchases compared with their baby boomer counterparts.”

“Forty-four percent of millennial respondents said higher rates have caused them to delay purchasing a new home, compared with only 6% of baby boomers. Nearly half of millennial millionaires said they are delaying purchase of a car because of higher rates — more than double the rate of baby boomers,” CNBC wrote.

Pressure on the housing market due to the pandemic-induced shortage of inventory and high competition is also keeping many potential buyers in the late 20s to early 40s age group away.

Largest homebuyer market by generation

Despite all this, millennials are still making up the largest chunk of the homebuyer market by generation. They’re also the largest generation in the U.S. by population.

“Millennials now make up 43% of home buyers – the most of any generation – an increase from 37% last year,” the National Realtors Association found in its latest study released in March.

The NAR classifies 23 to 31-year-olds as “younger millennials” and 32 to 41-year-olds as “older millennials.”

“Eighty-one percent of Younger Millennials and 48 percent of Older Millennials were first-time home buyers, more than other age groups,” NAR wrote.

Older millennials made up the “largest generational group of buyers” at 25%, and the median age was 36, the study found. The next-largest group was Gen Xers at 22% with a median age of 49.

“Some young adults have used the pandemic to their financial advantage by paying down debt and cutting the cost of rent by moving in with family. They are now jumping headfirst into homeownership,” Jessica Lautz, NAR’s vice president of demographics and behavioral insights, said in the report.

The figures still leave a lot of young people out of the picture. According to rental listing site Apartment List, in 2020, 18% of millennials believed they would be paying rent forever, giving up on homeownership – nearly double the rate of 10.7% two years prior.

— CNBC’s Robert Frank contributed to this report.

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